1.09 - Dominate with Analytics: Creating a Customer Relevancy Model

Data are Sexy Podcast

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1.09 - Dominate with Analytics: Creating a Customer Relevancy Model

Tara Kenyon, PhD

Nov 03, 2022

All businesses want to find some way to differentiate themselves from their competition.

You are overwhelmed, and your customers are overwhelmed, too. The data you have on hand today speaks volumes about becoming and staying relevant to your customers. It is the analytics behind that data that will cut through all the noise competing with you and your value proposition.

In this episode, I provide a tip for helping you compete with analytics, differentiate with analytics, and best of all, dominate with analytics.

Sources cited:

Crawford, F. A., & Mathews, R. (2001). The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything (1st ed.). New York: Crown Business.

Kleiner, A. (2003). Who Really Matters: The Core Group Theory of Power, Privilege, and Success (1st ed.). New York: Currency/Doubleday.

Discussion about this podcast

Data are Sexy Podcast

This podcast is for aspiring and established business leaders. In short episodes, we focus on extracting insights from the data fundamental to your business.

It's "Data are Sexy" - a show produced by the US-based Tara Kenyon Group. You can also find us in the Podfolio at tarakenyon.com where you'll find me and the work I do in data analytics, risk management, business strategy, and critical thinking.

While these fields may not be as sexy or glamorous as Edris Elba or Gal Gadot, I'm deeply passionate about assisting executives in harnessing the power of their data—Not only to compete with analytics but to absolutely dominate their markets with data-driven strategies that turn data into profits.

Join me on this journey as we discover how to leverage data to turbocharge your business's prosperity, all while relishing extraordinary benefits. Now, THAT'S sexy.

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