1.03 - The Magic of Analytics: Getting Your Data Investment to Pay-Off

Data are Sexy Podcast

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1.03 - The Magic of Analytics: Getting Your Data Investment to Pay-Off

Tara Kenyon, PhD

Jul 01, 2022

Today’s podcast is all about the Magic of Analytics. Specifically, it is about you, the non-technical business leader, and how to get your investment in data to pay off.

I've included three little tips to use when you are looking at your own data. And I’ll give you these tips with the backdrop of the three types of Data Analytics: Descriptive, Predictive, and Prescriptive.

The tips are questions you ask yourself (or of those reporting the data):

What is this?
What does it mean?
What must I do?

Extra resources: The Art of the Longview by Peter Schwartz

Discussion about this podcast

Data are Sexy Podcast

This podcast is for aspiring and established business leaders. In short episodes, we focus on extracting insights from the data fundamental to your business.

It's "Data are Sexy" - a show produced by the US-based Tara Kenyon Group. You can also find us in the Podfolio at tarakenyon.com where you'll find me and the work I do in data analytics, risk management, business strategy, and critical thinking.

While these fields may not be as sexy or glamorous as Edris Elba or Gal Gadot, I'm deeply passionate about assisting executives in harnessing the power of their data—Not only to compete with analytics but to absolutely dominate their markets with data-driven strategies that turn data into profits.

Join me on this journey as we discover how to leverage data to turbocharge your business's prosperity, all while relishing extraordinary benefits. Now, THAT'S sexy.

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